Strategic Management for Travel and Tourism
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.Strategic Options?, International Journal of Hospitality and Tourism Administration, 2(1), 1a26. Faulkner, D. ... London: Prentice Hall. French ... Journal of Management Studies, 33(3), 301a32. ... Quality Management in Urban Tourism. ... Nickson (1997) Niss Ie, J. (1998) Happening Hilton Rewrites the Hotel Advertising Book.
| Title | : | Strategic Management for Travel and Tourism |
| Author | : | Nigel Evans, George Stonehouse, David Campbell |
| Publisher | : | Routledge - 2012-04-27 |
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