Search and Social

Search and Social

4.11 - 1251 ratings - Source

This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.x Use keywords to find relevant social networks in various search engines, particularly by entering keywords into Google Discussion search. x Use keyword research to identify blogs or other content with an ... content they are consuming right now: GoogleTrends Trends is a very useful tool in comparing popular topics and seasonal spikes in order to predict content that will soon be searched in real- time.

Title:Search and Social
Author: Rob Garner
Publisher:John Wiley & Sons - 2012-10-18

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