Good Is Not Enough

Good Is Not Enough

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A no-nonsense guide for minorities in business who want to make it to senior management In recent decades, corporate America has gotten better at recruiting minority talent. But despite their education and hard work, too many African Americans, Latinos, and Asian Americans still find unique obstacles on the path to senior management. And there are too few minority mentors available to help them understand and overcome these challenges. Keith R. Wyche, a division president at a Fortune 500 company, is the perfect mentor for ambitious minority businesspeople at all levels. His book is filled with thought-provoking insights and practical advice based on his own experiences and those of the many people he has counseled. He discusses the importance of: Understanding corporate culturea€”and the impact it has on your career Being visiblea€”because you cana€™t get ahead if nobody knows who you are Staying currenta€”why minorities must be continuous learners Good Is Not Enough also includes anecdotes from prominent CEOs such as Ken Chenault of American Express, Richard Parsons of Time Warner, and Alwyn Lewis of Kmart.It is harder to make them real if you do not commit them to writing. On the ... I did this during a time when many companies (and especially phone companies) were looking to make their customer service representatives more salesoriented.

Title:Good Is Not Enough
Author: Keith R. Wyche
Publisher:Penguin - 2008-07-03

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