Encyclopedia of Sports Management and Marketing

Encyclopedia of Sports Management and Marketing

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Request a FREE 30-day online trial to this title at www.sagepub.com/freetrial_sro This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.In April 2011, a New York Yankees customer service representative accidentally sent out an email containing personal data on almost 18, 000 season ticket holders. ... a€œThe email went out to several hundred season ticket holders and contained names, addresses, phone numbers, fax ... The 2011 breach of Sonya#39;s Playstation Network exposed information from 77 million user accounts, and abuses ofanbsp;...

Title:Encyclopedia of Sports Management and Marketing
Author: Linda E. Swayne, Mark Dodds
Publisher:SAGE Publications - 2011-08-08

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