Customer-centered Telecommunications Services Marketing
Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their companya#39;s market potential and target desirable segments ...
| Title | : | Customer-centered Telecommunications Services Marketing |
| Author | : | Karen G. Strouse |
| Publisher | : | Artech House - 2004-01-01 |
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